Marketing Associate at Saaki Lifestyle
Job Description
About Saaki:
Saaki is an Indian fashion brand that caters to the modern woman. We were founded by Sushruthi Krishna co-created with actor Samantha Ruth Prabhu. As an online-first brand with a PAN India presence, we design the perfect trend-driven wardrobe for women and ship internationally to more than 15 countries.
Role Description
As a Marketing Associate at Saaki, you will be responsible for the development and execution of marketing campaigns to increase brand awareness and drive customer acquisition. You will work closely with cross-functional teams, including Creative and E-commerce to develop and execute innovative marketing campaigns. This is a full-time role, located in Bengaluru.
Your responsibilities will include:
Social Media platforms – YouTube, Twitter, LinkedIn, Pinterest
· Brainstorming, conceptualizing & scripting new monthly themes
· Content Ideation + Copywriting
· Calendar Management
· Posting
· LinkInBio Tool Management
· Analytics
· Online Reputation Management
PR –
· Media, Journalist, Platform and Agency Coordination for any upcoming PR Activities
· Ideating Pitches and Writing Articles for any upcoming PR events.
SEO –
· On-Page SEO Writing based on Keyword Analysis
· Blogs for Topical and SEO Intent
· Title & Description for product listing
Campaign Planning & Copy Writing for-
· Email, SMS, Push, Socials, and other channels
Mega Influencer Management –
· Celebrity and Mega Influencer Marketing Management
· Ideation, Content Planning, Coordination
Brand Partnerships –
· Conceptualizing
New Initiatives
Qualifications
· Bachelor’s degree in Marketing, Communications, Business, or a related field
· 0-1 years of relevant experience
· Experience with marketing automation tools and analytics platforms
· Excellent communication and interpersonal skills
· Strong analytical and problem-solving skills
· Ability to work independently and as part of a team
· Strong attention to detail
· Experience in the fashion or e-commerce industry is a plus.
